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Lexus goes on a world tour with pop singer Beyoncé. The logo contributes to its charity BeyGood and conjures up a glitter-lined Lexus LC 500 from the tip hat.
Lexus enters into a collaboration with singer Beyoncé and even goes on a world tour. Lexus helps BeyGood, a charity of the pop star, amongst others. BeyGood financially helps shaded-owned runt companies, amongst other issues, and Lexus pledges to enlarge the financial contribution to be donated by BeyGood to 2 corporations by $10,000 in every American city the place the artist provides a live performance.
Lexus has wrapped an LC 500 in a chrome-colored wrap and plastered it with glittering jewels. We attain upon them on the side mirror caps, the wheel hubs, round the headlights, within the logo on the entrance, and round the license plate. The shining LC 500 for the complete single ladies folk must be viewed in every American city the place Beyoncé lands genuine thru her tour.
It’s no longer the vital time that Lexus has tried to piggyback on the success of a pop star in marketing phrases. It beforehand entered into a collaboration with will.i.am – who likes to write his title with a special construct of punctuation. The selling division of Mercedes-Benz will seemingly be tempted to collaborate with well-identified artists. That imprint also entered into a partnership with will.i.am.
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Breaking News Read Extra: The Lexus LC 500 Convertible Is The Trace’s Most Dear Production Automotive
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