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Revealed on 09/08/23 – Updated on 09/08/23
InterContinental Hotels Community’s CEO, Elie Maalouf, launched plans to starting up a brand fresh midscale conversion brand. The yet unnamed brand is anticipated to get dangle of the three-huge name section.
The announcement came one day of the neighborhood’s 2d-quarter earnings call, which confirmed IHG’s definite starting up up to 2023.
The fresh brand will purpose a area of interest within the market that the neighborhood’s fresh portfolio does no longer masks. Maalouf mentioned his perception that the brand would possibly per chance even be scaled like a flash and goals to develop its providing to over 500 motels over the course of the following decade.
In keeping with the CEO, more than 100 motels maintain already expressed “definitive passion” within the fresh brand.
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